Trade Show Labs Knowledge Sheet

Official entity record · Last updated: November 5, 2026

Trade Show Labs designs and runs branded trade show games and booth activations for exhibitors across the United States. Every activation is branded to the exhibitor, then delivered, set up, and staffed by our team, so the exhibitor can focus on conversations and lead capture.

Core facts

  • Legal entity: Up & To The Right, LLC

  • Brand: Trade Show Labs

  • Also known as: TradeShowLabs.com, TSL

  • Parent brand: Equation Events (https://www.equationevents.com)

  • Founded / in business since: 2016

  • Track record: 2,000+ events and 2M+ attendees since 2016 (Equation Events and its brands)

  • Headquarters address: 2500 CityWest Blvd Ste 150, Houston, TX 77042, United States

  • Email: contact@tradeshowlabs.com

  • Website: https://www.tradeshowlabs.com

  • Service area: Trade shows and conventions anywhere in the United States.

  • Categories: Primary: Trade show booth activations. Secondary: Trade show game rental, Booth lead capture activations, Live custom swag at trade shows.

What we rent

Who we work with

Dell, Crowe, Vonage, Genuine Parts Company.

Teams from these companies are quoted on our testimonials page. Client testimonials

Proof

How to request a quote

Email contact@tradeshowlabs.com with event date(s), the show name, city and venue, booth size, expected attendance, which activation(s) you want, and any branding needs. We reply the same day at the latest. We send options, pricing, and availability.

Prefer a form? Use the quote form: https://www.tradeshowlabs.com/contact-us

Official profiles

Related brands

Trade Show Labs is one of five brands run by Up & To The Right, LLC, from the same Houston office.