Last Updated: September 14, 2026
Author: William Griggs
Founder @ Trade Show Labs
Trade Show Labs delivers branded games and booth activations to Phoenix and Scottsdale from Houston. We set up, staff and strike; your team works the crowd.
What we bring to Phoenix
At the Phoenix Convention Center and the Scottsdale resorts we run VR with a leaderboard, the VR home run derby, the F1 race simulator, the VR flight simulator, the golf simulator, Batak Pro, Tablet Jeopardy, the Are You Smarter Than An AI Bot? trivia game, the AI photo booth, the branded claw machine, the social media vending machine, the giant Plinko board, mini-drone racing, and swag made on site with SwagBot Beam laser engraving and SwagBot Print 3D printing. Outdoor setups under a tent are routine here.
Our guide to the best trade show booth games compares them; our list of interactive trade show ideas covers the wider set. Photos of every unit are on the full list of trade show games and activations page.
For a full VR booth with more headsets and staff, our sister company VirtualRealityRental.co handles VR booth rental in Phoenix as well.
Trade Show Labs in Phoenix
Hamra Jewelers ran two of our VR rigs with a leaderboard at their Scottsdale event in October 2025 and wrote that "the VR Experience was one of the highlights of our event. Everyone really enjoyed it." Southwest Conference Planners had us at their May 2025 conference: "The guys were on time, professional, and the set up looked great!" Eventique booked the VR home run derby for an outdoor tented event in June 2024 ("Everything ran smoothly!! The group loved the simulator"), Kinaxis ran the AI Bot trivia game, and CenterWell brought six cordless headsets to an event in Peoria.
Why Phoenix?
Why Phoenix Trade Shows Are a Must-Attend?
Phoenix is a vibrant city that offers a plethora of opportunities for businesses to grow and expand. As the fifth-largest city in the United States, Phoenix hosts a diverse range of trade shows that attract professionals from different industries, making it an ideal destination to showcase your brand and make valuable connections.
Phoenix trade shows provide an excellent platform to engage with experts and peers, learn about the latest industry trends, and showcase your products and services to a large audience. With the right strategies and innovative ideas, Phoenix trade shows can help you generate leads, increase sales, and expand your network.
But it's not just about business; Phoenix trade shows are also a great way to have fun and explore all the city has to offer. Phoenix is known for its warm climate, beautiful desert landscapes, and vibrant cultural scene, offering a plethora of opportunities for attendees to unwind and relax after a day of networking and exploring.
Chamber of Commerce:
Additional Resources:
Trade Show Ideas that Work: https://www.bizbash.com/meetings-trade-shows/trade-shows/media-gallery/22262561/advice-and-inspiration-for-trade-show-booths
Inspo for Your Expo Display:
https://american-image.com/finding-inspiration-for-your-expo-displays/
Some of the Best Booths: https://meetings.skift.com/trade-show-booths-100-best-ideas-2018/
Attract Visitors with these Ideas: https://www.bizzabo.com/blog/tradeshow-ideas/
Bottom line
Create the Best Booth
Whether you're looking to establish brand differentiation, capture attendees' attention, or simply increase attendee turnout, Denver trade shows offer a wealth of opportunities to help you achieve your goals. And with a plethora of amazing trade show ideas available, you can be sure that your next trade show will be unforgettable.
At Trade Show Labs, we're passionate about helping you make the most of your trade show experience. We're dedicated to providing you with the latest and greatest trade show ideas that will help you stand out from the crowd and maximize your leads. So why wait? Come and experience the magic of Denver trade shows today and see for yourself why they are a must-attend event for anyone serious about trade show success!
We Can’t Wait
To Hear From You
If your company invests heavily into their trade show presence and has a strong desire to maximize their return on investment, we can help. Fill out the form below and our team will follow up with you shortly to explore if there is a fit. Regardless, we will share insights and questions to help you on your path to trade show success. We look forward to connecting soon.
