About Us
Trade Show Labs started with a simple question:
How can you get more leads while attending fewer trade shows?
Who We Are
We’re a team of creatives, tech geeks, and business nerds with a simple mission: to 3x your trade shows leads.
Having attended hundreds of trade shows, we’ve seen the same mistakes made over and over again. We’ve seen thousands of booths that seem to be aimed at fitting in rather than standing out. Thousands of booths that aren’t generating the kinds of leads they should be.
Given the big investment required to attend a trade show, spending all that cash just to blend into the background is a tremendous waste. Unfortunately, it’s remarkably common.
With this in mind, we went into the lab and started working. We build bespoke strategies for every client, but to ensure that what we’re doing is as effective as it is innovative, we’re pulling from extensive research and testing from fields including behavioral economics, game design, neural linguistics, psychology, and sociology.
Leadership Team
Meet the exceptional individuals leading the charge at Trade Show Labs. Our visionary leadership team is dedicated to fostering innovation, driving excellence, and shaping the future of the trade show industry. With a collective commitment to superior service and a passion for revolutionising experiences, they bring a wealth of expertise and a shared vision for taking Trade Show Labs to new heights of success.
William G.
CEO / Founder
Kaite D.
Sales Director
Project Manager
Kelli S.
Technical Project Manager
Scott D.
We Are...
Results-driven.
At the end of the day, the right strategy is the one that’ll increase high-quality leads -- the kinds of C-suite types and decision makers you’re looking for. Results are at the heart of everything we do.
Creative
There’s no way to 3x your trade show leads by doing the same things you’ve always done, or the same things everyone else does. We bring the creativity you need to be the most memorable booth at the show.
Tech-savvy.
We love bringing exciting new tech to the trade show floor when it can drive leads, and we’ve done a ton of testing so we know what actually works.
Listeners.
What’s best for another business might not work for yours. We work with you to come up with a completely customized trade show strategy that’ll generate leads for you.
Researchers.
Our strategies are based on the latest scientific research. We read papers and follow developments across a number of fields in psychology and technology to ensure that we’re designing the most effective strategies possible.
We love…
Wow Worthy
Wowing your prospects with innovative trade show experiences.
Brains + Hands
Helping you and your company grow and build out an innovative trade show calendar and strategy.
Strategic
Working with event marketers to develop creative and effective trade show strategies.
New New
Experimenting with new ideas that can make your booth the talk of the show.
Data Informed
Digging into the data after the dust settles so that the next show will be even better.
Professional Impact
Working with you directly to drive the results you need to get that next raise or grow your team!
We Work With…
Fortune 1000 companies
Mid-market enterprises
Anyone who needs to
increase their trade show leads
Proud Member Of The Equation Family
Trade Show Labs is a proud member of the Equation family of event companies. Equation is a vibrant collective of event enthusiasts on a mission to breathe new life into corporate events. As your event partners, we are committed to going above and beyond to ensure you exceed your event goals. We’re not just service providers - we’re visionaries, curators of experiences that leave attendees wanting more.
Learn more at www.equationevents.com.
We Can’t Wait
To Hear From You
If your company invests heavily into their trade show presence and has a strong desire to maximize their return on investment, we can help. Fill out the form below and our team will follow up with you shortly to explore if there is a fit. Regardless, we will share insights and questions to help you on your path to trade show success. We look forward to connecting soon.
William Griggs
CEO / Founder
Trade Show Labs